- Includes a wider genre so it appeals to a wider audience.
- The actors are well know and are well paid so the film must be good as the actors are popular.
- Chris Hemsworth-inherited audience.
Connection with Marvel Comics-The 8th installment in the Marvel Comics Universe.
CGI spcial effects has high production values.
Production companies involved:
- Marvel Entertainment Subsidiary of Walt Disney Corporation.
- Marvel Studios Subsidiary of Marvel Entertainment
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