Tuesday 6 May 2014

Piracy (Homework)

People who illegally download movies also love going to the cinema and do not mind paying to watch films, research has shown. Those who illegally download movies are more likely to be wealthier and less worried about being caught than their music counterparts, concluded the study, and thought to be the first to examine the differences between movie and music pirates.
Movie pirates are also more likely to cut down their piracy if they feel they are harming the industry compared with people who illegally download music.
Software piracy can take the following forms:
End-User Piracy
Examples of end-user piracy include:
·         Installing and using software on the machine of an individual who is not the licensed user
·         Over-installing software for use beyond the licensed quantity
·         Using the software on more “designated computers” than you are licensed for
·         Installing the software on a local-area network for use by individuals who are not licensed users
·         Using the software in unauthorized geographical regions
·         Acquiring academic or student software for commercial use
Internet Piracy
Internet piracy occurs when users download software from the Internet. The same purchasing rules apply to online software purchase as to those bought in traditional ways. Examples:
·         Pirate Web sites that make software available for free download, or that post cracked passcodes
·         Internet auction sites that offer counterfeit, out-of-channel, or copyright-infringing software
·         Peer-to-peer networks that enable unauthorized transfer of copyrighted programs
Software Counterfeiting
This type of piracy is the illegal duplication and sale of copyrighted material with the intent to directly imitate the copyrighted product. In the case of packaged software, counterfeit versions often include copies of CDs or diskettes containing the software programs, as well as related packaging, manuals, license agreements, labels, registration cards, and security features.
Developing software is a team effort that involves the creative ideas and talents of development engineers, writers, and designers. Computer software, just like other creative works, is protected by U.S copyright laws, U.S. code Title 17 and 18.
Our goal is to accelerate the pace of discovery, innovation, development, and learning in engineering and science through the software we create. To this end, we make substantial and continuing research and development efforts, which are funded through the sales of our software products.
Software piracy hurts everyone because it:
·         Reduces the funding for ongoing development efforts
·         Reduces job opportunities
·         Allows for unauthorized copies of our software that may contain bugs and viruses to be used in the field
·         Prevents users from getting high-quality technical support and product updates
Piracy is not only a problem for MathWorks. It is an industry and worldwide issue. According to the BSA, Thirty-five percent of the packaged software installed on personal computers (PC) worldwide in 2005 was illegal, amounting to $34 billion in global losses due to software piracy. 
Software Piracy is stealing. If you or your company were caught pirating software, you could be held liable under both civil and criminal law. If a copyright owner brings a civil action against you, the penalties in the U.S. may be up to $150,000 for each program copied. The U.S. government can also criminally prosecute you. If you are convicted, you can be fined up to $250,000, sentenced to jail for up to five years, or both.
There are several good ways to keep track of your licenses and users:
·         Use available software asset management systems, audit tools, and other resources to help you ensure software compliance
·         Educate your staff on the licensing requirements of your software purchases
·         Conduct a self-audit of your software licenses
·         Acquire any licenses needed for full compliance

MathWorks has formed a License Compliance Team to help educate our customers on the legal use of software licenses and to coordinate our anti-piracy efforts. The team's activities include:
·         Developing customer communications on the legal use of our software licenses
·         Working with individual customers to resolve licensing concerns
·         Participating in the Business Software Alliance (BSA), an organization dedicated to promoting a safe and legal digital world
·         Instituting Student Version product activation and Professional Version product activation

·         License Compliance Audits - Like many software companies, and consistent with the MathWorks software license agreement, MathWorks uses a license compliance audit process, assisted by an independent third-party auditing firm. Selected customers are notified in advance to discuss audit timing and procedures - this is done in a manner to minimize the impact to daily operations during the process.

Sunday 8 December 2013

Vertical and Horizontal Integration

Vertical Integration
In microeconomics and management, the term vertical integration describes a style of growth and management control. Vertically integrated companies in a supply chain are united through a common owner. Usually each member of the supply chain produces a different product or (market-specific) service, and the products combine to satisfy a common need. It is contrasted with horizontal integration. Vertical integration has also described management styles that bring large portions of the supply chain not only under a common ownership, but also into one corporation.

Horizontal Integration
In businesshorizontal integration is a strategy where a company creates or acquires production units for outputs which are alike - either complementary or competitive. One example would be when a company acquires competitors in the same industry doing the same stage of production. Another example is the management of a group of products which are alike, yet at different price points, complexities, and qualities. This strategy may reduce competition and increase market share by using economies of scale.

Thursday 5 December 2013

Mrs D

I continue to be very impressed by your thorough research. Keep up the good work. I look forward to seeing it applied to an essay question soon.

Wednesday 4 December 2013

Study of the Film Industry

Unique selling points of the film:
  • Includes a wider genre so it appeals to a wider audience.
  • The actors are well know and are well paid so the film must be good as the actors are popular.
  • Chris Hemsworth-inherited audience.
It is a sequal, so it already has an established audience.
Connection with Marvel Comics-The 8th installment in the Marvel Comics Universe.
CGI spcial effects has high production values.

Production companies involved:
  • Marvel Entertainment Subsidiary of Walt Disney Corporation.
  • Marvel Studios Subsidiary of Marvel Entertainment
Distributed (theatrical and DVD release)-Walt Disney Company are the Coglomerate.

Wednesday 27 November 2013